Setting the standard.


  • Brand development
  • Web design
  • Exterior signage

In 1980, Claire Drake started up a retail interiors store – Limited Editions – and decided that if she was going to do it, she would set the standard in the local market. She did just that. Her next project – Icon Textiles – started its journey in 2001 and has been providing New Zealanders with the best fabric and wall coverings on the market ever since.

Always looking ahead at where they need to be, Icon has used some pretty farsighted thinking to set themselves up with infrastructure platforms that allow real growth. They’re focused on staying current with change in the industry as it happens, and how they can adapt. From accessible inventory to distribution models to methodical warehousing – no stone is left unturned. Setting sights high while maintaining the ethos of a family business, they’re recognised for developing knowledgable, professional service in the interior design industry. In Claire’s own words, ‘It is a pursuit of excellence, absolutely.’

“Mount Deluxe are very easy to work with, very open to the client’s input and very professional. We’re continuing to work with them and really looking forward to it. It’s a nice little boutique, relaxed environment and they didn’t give us a package solution or a template to be accommodated within.”

Claire Drake — Director

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