Making water cool for kids.


  • Brand development
  • Packaging
  • Illustration
  • Strategy
  • Copywriting
  • Web design & build
  • Press advertising
  • Vehicle signage
  • Infographics

A plucky entrepreneurial mother armed with an inspired idea, industry savvy and the mettle to make it happen has built a family-centric business focused strongly on innovation and fun.

We worked closely with our clients to create the Water Buddies family. Healthy Hydration was the key message to parents. Plus we needed to talk to everyday kids on their level. The goal was to make drinking water fun. With the help of some helpful little people, we were able to create playful, innovative packaging and a magical underwater world that meant more than just yummy low sugar drinks.

From the illustration to the colour selection right through to the shape of the bottle we have helped create a real stir in the drinks market and recently picked up the Best Packaging Award at the 2013 NZ Food Awards.

“The closeness and the engagement of the working relationship made the difference. It was such a tight collaboration; we really worked together to build this brand.

Mount Deluxe had fresh, unique thinking. They pushed the envelope, there were no limitations and they weren’t afraid of risk — and it’s these innovations that have helped us get noticed”

Sian Leonard

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