Outcomes
Brand Workshop
Brand Strategy
Brand Development
Marketing Collateral
Signage
Copywriting
Photography
Pitch Deck
Website
See more brand strategy
See more photoshoots
See more websites
These notions were reflected not only through their brand story (succinctly wrapped up in their tagline, 'the fair advantage'), but through their visual language. Their logo consists of an icon crafted from circular shapes to create both the letters 'B' and 'E', while also representing seats facing each other across a table. The more rounded shapes also allude to the soft heart of the brand (rather than harsh, cold lines). When it came to colour, Mount Deluxe paired a sophisticated, earthy olive green with a kick of bright coral for energy.
As the brand unfolded, the new BE Law look was rolled out onto a custom website, office art, staff photography and all of the business collateral that a law firm requires.
See more signage
See more brand stories
See more stationery
See more print
See more logos