Brand Workshop.
Clarity before creative.
A focused Brand Clarity Workshop for businesses ready to make their next move.
Before you invest in a new identity, website, campaign or marketing plan, it pays to know what you’re really trying to achieve. Our Brand Clarity Workshop gets the important thinking out of your head and onto the table. Together, we work through where your business has come from, where it is going, who it needs to connect with and what makes it worth choosing. It is open, practical and occasionally challenging. In a good way. The result is a clearer business, a stronger brand foundation and a much better brief for whatever comes next.
What we uncover.
Every business is different, so we don’t arrive with a predetermined answer. We ask the right questions, listen carefully and work through where the business is heading, what matters to your customers, where the opportunities lie, what makes you different and the story your brand should be telling. Just as importantly, we help you work out what needs your attention now. And what doesn’t.
It’s also where we get to know each other. You get a feel for how we think and work; we get beneath the surface of the business. That connection matters, particularly if we’re going to build a brand together.
What you leave with.
Following the workshop, we turn everything you’ve uncovered into a clear Brand Clarity Report. It defines your purpose, values, audiences, positioning and Brand Story foundations, along with practical recommendations for next steps.
We’ve refined this process over 17 years, and it remains the foundation of almost every successful brand we create. It helps determine where the work needs to go and where it doesn’t, so decisions become easier, the creative gets better and every dollar that follows works harder.
How it works.
The Brand Clarity Workshop is a private, facilitated training process for business owners, leadership teams and key decision-makers. It combines our strategic brand experience with practical tools and guided discussion, helping your team build the confidence and capability to make better brand and marketing decisions.
It is useful when a business is changing direction, refreshing an existing brand or developing something new, from a product or service to packaging, a website or campaign.
Across two 2.5-hour sessions, we guide your team through the thinking behind your audiences, positioning, point of difference, Brand Story and priorities. This is followed by a separate meeting where we take you through your Brand Clarity Report and show you how to use it as a practical decision-making tool.
Regional Business Partner support.
- This workshop is registered with the Regional Business Partner Network. To explore if your business is eligible for support, contact your local Regional Business Growth Advisor here: Find your local Regional Business Partner — business.govt.nz
Interested?
Start with a conversation. If your business is changing, growing or has something new bubbling away, tell us what’s going on. We’ll help you work out whether the Brand Clarity Workshop is the right place to begin.
What others say:
Five stars! After the Brand Workshop, we achieved something we’re incredibly proud of and a Brand Story which we can use internally and externally.
Katrina Church – Director, People Group (Insurance People, Mortgage People)
Our Brand Discovery Workshop allowed us to get a better understanding of the direction we wanted to go in, how we could differentiate our new development from existing brands. Mount Deluxe had a really good understanding of what Fletcher Living do as a brand and this personalised session enabled us to flesh out more ideas and it was a very professional approach to our project.
Alyssa Metcalfe – Marketing Coordinator, Fletcher Living
Mount Deluxe helped me get to the real emotion and meaning behind the brand, ensuring that they didn’t just produce a logo, but a concept that was clear and communicable, ensuring I connected with the right target market.
Logan Wedgwood – Author of Grow 3X and Founder of Threefold
The team really enjoyed the Brand Clarity Workshop. We all come from very different backgrounds and Mount Deluxe understood that and drew out of us the information they needed to build our brand. It was an open, friendly, pressure-free session that paved the way for some great results. Without that session we wouldn’t be where we are today.
Christine Clemow – Board Trustee. Glenfern Sanctuary. Great Barrier Island