Karaka Village

Karaka Village

Better by a country mile.

When we were approached to brand Karaka Village, an 81-hectare Auckland housing development complete with a working farm, we recognised the challenge in capturing its unique properties – to create a brand story and visual identity that would authentically represent the balance between rural charm and contemporary living.

Inspired by the interlocking wooden fence posts that are found throughout the village, we designed a circular 'K' logo icon that serves as a visual metaphor for the development. Its stamp-like aesthetic pays homage to traditional cattle branding symbols while delivering a modern graphic treatment. It's country life – made easy.

Outcomes

Brand Strategy
Brand Story
Brand Development
Marketing Collateral
Sales Suite Graphics
Wayfinding Signage
Copywriting
Illustration
Photography
Ai Renders
Website
Advertising

See more logos

MD KarakaVillage_02.jpg

See more brand strategy

MD KarakaVillage_03.jpg

See more copywriting

MD KarakaVillage_04.jpg

See more brochures

MD KarakaVillage_05.jpg

Karaka Village represents more than just a housing development; it's a vision of modern rural lifestyle, where working farmland meets thoughtfully designed homes and community-focused amenities – "the best parts of rural life, without the rough edges."

See more websites

MD KarakaVillage_06.jpg

See more brochures

MD KarakaVillage_09.jpg

Underpinned by a strong brand story and a thoughtful design direction, we strategically rolled out the Karaka Village brand across multiple touchpoints. From the multi-room sales suite, to print and digital advertising, every element has been carefully crafted to communicate the development's "better by a country mile" narrative. From the smaller brand pieces, such as brochures and price lists, through to the larger pieces, such as bespoke steel wayfinding structures throughout the development, we've created a cohesive and immersive experience that invites potential residents to imagine – and then enjoy – their new rural lifestyle.

See more brand strategy

MD KarakaVillage_12.jpg

See more apparel

MD KarakaVillage_13.jpg

See more

MD KarakaVillage_15.jpg