Outcomes
Brand Strategy
Brand Story
Brand Development
Marketing Collateral
Sales Suite Graphics
Wayfinding Signage
Copywriting
Illustration
Photography
Ai Renders
Website
Advertising
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Karaka Village represents more than just a housing development; it's a vision of modern rural lifestyle, where working farmland meets thoughtfully designed homes and community-focused amenities – "the best parts of rural life, without the rough edges."
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Underpinned by a strong brand story and a thoughtful design direction, we strategically rolled out the Karaka Village brand across multiple touchpoints. From the multi-room sales suite, to print and digital advertising, every element has been carefully crafted to communicate the development's "better by a country mile" narrative. From the smaller brand pieces, such as brochures and price lists, through to the larger pieces, such as bespoke steel wayfinding structures throughout the development, we've created a cohesive and immersive experience that invites potential residents to imagine – and then enjoy – their new rural lifestyle.
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