Karaka Village
Better by a country mile.
When we were approached to brand Karaka Village, an 81-hectare Auckland housing development complete with a working farm, we recognised the challenge in capturing its unique properties – to create a brand story and visual identity that would authentically represent the balance between rural charm and contemporary living.
Inspired by the interlocking wooden fence posts that are found throughout the village, we designed a circular ‘K’ logo icon that serves as a visual metaphor for the development. Its stamp-like aesthetic pays homage to traditional cattle branding symbols while delivering a modern graphic treatment. It’s country life – made easy.
Karaka Village represents more than just a housing development; it’s a vision of modern rural lifestyle, where working farmland meets thoughtfully designed homes and community-focused amenities – “the best parts of rural life, without the rough edges.”.
Underpinned by a strong brand story and a thoughtful design direction, we strategically rolled out the Karaka Village brand across multiple touchpoints. From the multi-room sales suite, to print and digital advertising, every element has been carefully crafted to communicate the development’s “better by a country mile” narrative. From the smaller brand pieces, such as brochures and price lists, through to the larger pieces, such as bespoke steel wayfinding structures throughout the development, we’ve created a cohesive and immersive experience that invites potential residents to imagine – and then enjoy – their new rural lifestyle.
