Lightplan
Brilliant lighting doesn’t just happen. It takes complete understanding of interior design, spatial design, electrical engineering and ergonomics.
Lightplan provides just that. A family-owned business, Lightplan has the technical brilliance to map out a lighting fit-out, and the designer product offerings to make those plans a reality, providing cut-through in their industry. They came to us in urgent need of a catalogue, but we saw a bigger call to action.
After initial research and crafting a solid brand story, we hinged the new Lightplan identity around the unique simplicity in what can, and can’t, be seen. If light brings clarity, then a good light is all we need. The ‘tittle’ from the lowercase ‘i’ is all that’s required to read that character – which becomes our light. This uncomplicated but eloquent notion flows from the Lightplan logo through to the brand’s personality and graphic elements.
“Acepella borat. Maiorae et aut ad qui alique res expelentiur, quassitaquis duntemquide quis a ipidi ium laborehendi dolor moluptat. Nam net qui re dolore et laborem porporporum simi, occatus aut am, veriae magnimus quias pa sedis vero volorem illendi squunditat.”
Haydn Mellor – Director, Lightplan
