Mount Cardrona Station
Conveying the value of such a breathtaking bit of land is a pleasurable task. The tricky part is understanding the needs of the buyers and how the buying process unfolds when you have 384 hectares that’s becoming a community. A rich Brand Discovery Workshop and an open, collaborative approach enabled us to really nail down the essence of Mt Cardrona Station – its unique flavour, history and potential future.
Outcomes
The result is a strong brand identity and a large format brochure and website that let beautiful photography captivate. The copy concept and some beautiful maps and graphs help to tell the story of this place in a way that is crisp, clear and distinctive. This understanding of the project and how it could be developed over time has had a significant impact on sales and perceived value.
The team at Mount Deluxe were great at explaining things along the way and taking us on the journey. We worked really well with them and the output is fantastic – it really hits the mark.
Tom Morton – Asset & Development Manager at Morton Property Group
