Beyond Radiology
New Zealand owned and clinician lead, Beyond Radiology combines the very latest in imaging technology with medical expertise. As a start-up, Mount Deluxe were brought onboard to shape the new brand, guiding it from conception through to its current form – a successful, growing company with multiple branches appearing throughout the country.
After initial research and crafting a solid brand story, we hinged the new Lightplan identity around the unique simplicity in what can, and can’t, be seen. If light brings clarity, then a good light is all we need. The ‘tittle’ from the lowercase ‘i’ is all that’s required to read that character – which becomes our light. This uncomplicated but eloquent notion flows from the Lightplan logo through to the brand’s personality and graphic elements.
