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Amberfield

Underpinned by careful planning and considered design practice, Amberfield, Hamilton is more than just another housing development. With nearly 1,000 houses, 23 hectares of open spaces and reserves, a commercial centre and extensive river frontage including cycling and walking paths, Amberfield will become a destination in its own right.

Outcomes

Brand Workshop
Naming Workshop
Logo
Photoshoot
Large scale Graphics
Video
Website

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With a deadline looming and a massive team of development experts involved, we were tasked with coming up to speed, then branding a new neighbourhood years in the planning. With a large number of stakeholders and a complex location, we had a number of great stories to tell. The name Amberfield references the majestic mature trees, the land and a nod the ancestors who have farmed spot. It also celebrates an archaeological site that has been protected.

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Team. And what a team. So many thanks to you all in providing a collective “sum of many parts”. You have all played a part in the story so far and our challenge was considerable in pulling together a subdivision application of this scale, in such a short time frame.

Andrew Duncan - Development Manager, Amberfield
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