By distilling the essence of the company’s purpose, we uncovered their mission in bringing 'total clarity' to doctors, specialists and patients. It was from this notion that the brand story flowed, including the company's name and byline: "Beyond Radiology: The clarity you need. The dignity you deserve." We forged the accompanying visual identity for the brand based on the foundations of this story – the Beyond Radiology icon represents radiology circles honing in on a central point, while also representing the cross section of a tree trunk (as tree rings reveal the plant's health). The blue and green palette hark to the medical nature of the company while nodding to their New Zealand roots.

With a strong identity in place, the Beyond Radiology brand has been rolled out from logo and brand story, through to website, forms, building signage and more.