Mount Deluxe

Lightplan

Brilliant lighting doesn’t just happen. It takes complete understanding of interior design, spatial design, electrical engineering and ergonomics.

Lightplan provides just that. A family-owned business, Lightplan has the technical brilliance to map out a lighting fit-out, and the designer product offerings to make those plans a reality, providing cut-through in their industry. They came to us in urgent need of a catalogue, but we saw a bigger call to action.

There was ample room for Lightplan to “up their game” – to accurately communicate their positioning on both their service and products to their target market, and to break through to the next level of business operation. Lightplan partnered with us to provide a complete branding solution.

Outcomes

Brand Development

Marketing Collateral

Exterior Signage

Copywriting

Photography

Website reskin

Data Sheet templates

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After initial research and crafting a solid brand story, we hinged the new Lightplan identity around the unique simplicity in what can, and can’t, be seen. If light brings clarity, then a good light is all we need. The 'tittle' from

the lowercase ‘i’ is all that’s required to read that character – which becomes our light. This uncomplicated but eloquent notion flows from the Lightplan logo through to the brand’s personality and graphic elements.

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