Lightplan
We light the way.
Brilliant lighting doesn’t just happen. It takes complete understanding of interior design, spatial design, electrical engineering and ergonomics.
Lightplan provides just that. A family-owned business, Lightplan has the technical brilliance to map out a lighting fit-out, and the designer product offerings to make those plans a reality, providing cut-through in their industry. They came to us in urgent need of a catalogue, but we saw a bigger call to action.
After initial research and crafting a solid brand story, we hinged the new Lightplan identity around the unique simplicity in what can, and can’t, be seen. If light brings clarity, then a good light is all we need. The ‘tittle’ from the lowercase ‘i’ is all that’s required to read that character – which becomes our light. This uncomplicated but eloquent notion flows from the Lightplan logo through to the brand’s personality and graphic elements.
