After years of providing a better building experience, Q Group (Q Construction, Interiors and Maintenance) was ready for an upgrade of their own. Q Construction takes pride in creating frictionless projects that make clients want to come back. Operating in a very competitive market, it was time for Q to tighten the bolts on their own identity and communicate their point of difference. That's when we came in... and after deep-diving into Q's purpose and honing their direction, we mapped out a plan for the complete brand upgrade.

We gave more meaning to the brand by honing in on the Q factor – the intangible way Q Group does business. Q represents the perfect mix of integrity, transparency, tenacity, quality and reliability. We called it 'the power of Q', and fleshed out this notion in a new brand story.