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Q were already known for their 'Q' icon, so we refined this element to create a strong brand mark (not just a letter). Combined with bold, confident typography, the refreshed Q Construction logo provides lots of flexibility when it is used with the other parts of the Q brand family.
With the foundations of the new identity cemented, the greater brand was developed. The focus was on a deliberate use of clear space, a fresher blue, contemporary photography and a commitment to weaving their story through all assets. Q Construction's new brand can be found across their website, vehicles, brochures, pitch documentation, hoarding, photography and more.
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